Vera Wang Suits Up Eagles Cheerleaders for Super Bowl Showdown With Patriots
DESIGNER SIDELINES: While some advertisers will be forking over $5 million for 30-second Super Bowl commercials, Vera Wang will be getting some air time for free.
The Philadelphia Eagles’ cheerleaders will be rallying for the team wearing uniforms created by the New York designer. In 2003, Wang became the first big-name designer to suit up a NFL cheerleading squad.
No slouch in the athletic department, Wang herself was a competitive skater before she segued into fashion. Through the years, Wang has suited up many athletes — Nancy Kerrigan, Michelle Kwan and Evan Lysacek among them. At this month’s Olympic Games in Pyeongchang, the undefeated U.S. figure skater Nathan Chen will hit the ice wearing costumes designed by Wang. “I have always been an athlete, a supporter of so many disciplines, a true fan, and very proud and humbled by having dressed so many athletes in competition and for many of their weddings and red carpet moments!” she said.
Considering the millions of people who tune in to watch the Super Bowl, Wang’s uniforms are set to be seen worldwide. “Whenever one designs for athletes, or performers, being viewed from 360-degree angles becomes imperative. But TV adds a whole other issue and in many ways it is like designing for a fashion show, which is also a major production,” she said.
On Game Day, the Eagles’ cheerleaders may wear their green, black and white satin jackets, zip-front jackets and leggings to keep their muscles limber before the 6:30 p.m. kickoff at U.S. Bank Stadium in Minneapolis. By the time the Super Bowl XXVI coin toss is decided, the pom-pom carrying crew will peel off any extra layers to rev up the Eagles fans wearing their tri-colored bra tops and V-waisted boy shorts. Здесь можно в игровые автоматы играть онлайн не регистрируясь в различных казино. Огромный выбор игровых слотов заставит любого посетителя окунуться в мир азарта и больших выигрышей! Wang said, “I know that my own years of training on ice and off, made me painfully aware of the need for comfort, ease, and stretch. Weight also becomes a factor when one has to perform for an extended period of time and a wide range of motion….Each sport is different and technical but for me all factors have to be taken into consideration.”
The new signature pieces encapsulate the Eagles brand with the incorporation of logo motifs and more midnight green into the modern, sleek designs. The squad is dressed entirely in Vera Wang, as the designer also custom made a black sparkle sneaker for the squad to wear with their uniforms for a finishing touch to the contemporary and distinctive look.
“Vera beautifully achieved our vision for the signature pieces with a fashion forward and sporty look that represents our style. We feel the uniforms are ideal for the cutting-edge image of the cheerleaders – chic while displaying athleticism.”
Vera Wang added, “It was an honor to create the uniform design that has now become synonymous with the Philadelphia Eagles Cheerleaders. I always embrace the opportunity to work on extensions of my original creations and enjoyed designing new signature pieces for the beautiful and talented cheerleaders to wear this year.”
The Eagles Cheerleaders were involved in New York Fashion Week which included appearing at the celebrity-studded GBK Styling Lounge. GBK Productions, known for their luxury gifting lounges at the Academy Awards, Golden Globes, Cannes Film Festival, EMMYS, and ESPYS, invited the cheerleaders to participate in photo-ops with fashion industry professionals.
Reghan Blake – blondeBLAKE